Congo Grille – The Sisig King of the Philippines
Known for its African jungle-themed interiors and Filipino cuisine, Congo Grille is one of the country’s most recognizable family restaurant chains. Despite its exotic look, the menu is proudly Filipino, with touches of Western and Chinese influences. Over the years, Congo Grille has earned a special place in local dining culture, especially for its award-winning sisig.
Origins of Congo Grille
Congo Grille was established in 1999 by Kenneth Sytin and his brothers. From the very beginning, it captured the attention of Filipino families, attracting as many as 13,000 customers per month during its first year. This rapid growth earned it the nickname, “the fastest growing grill in town.”
The Sisig King
Congo Grille is popularly called “The Sisig King”—a title earned during the Annual Sisig Festival in Angeles City, Pampanga in 2006. Their pork sisig, along with two other sisig variations, bagged first prizes in the major categories, cementing their reputation as one of the best places to enjoy the iconic Kapampangan dish.
Restaurant Concept and Experience
The restaurant is built on three unique concepts:
Filipino cuisine in an air-conditioned environment – A balance of comfort and traditional flavors.
No MSG in the food – A healthier promise for diners.
Family-friendly atmosphere – Highlighted by their mascot, a safari-clad ape that entertains children.
With its African-inspired interiors and jungle-themed decor, Congo Grille delivers a fun dining experience that appeals to both kids and adults.
Expansion and Franchising
Congo Grille opened for franchising in 2008, making it accessible to entrepreneurs across the Philippines. The chain also announced plans to expand overseas, particularly in the United States, aiming to bring Filipino sisig and other local favorites to a wider audience.
FAQs About Congo Grille
Q: Why is Congo Grille called The Sisig King?
A: Because of its victory in the 2006 Annual Sisig Festival in Pampanga, where it won top prizes for pork sisig and two other sisig varieties.
Q: What type of food does Congo Grille serve?
A: Mostly Filipino dishes, with some Western and Chinese influences.
Q: Is Congo Grille kid-friendly?
A: Yes, it features a family-friendly environment and a mascot that entertains children.
Q: Does Congo Grille use MSG in their food?
A: No, Congo Grille operates under a no-MSG policy.
